As your business grows, so does the need to elevate your brand’s visual identity. While DIY content can work in the early stages, there comes a time when professional photos can help you stand out, attract higher-value clients, and communicate the professionalism you offer. But when is the right time to invest in a professional […]

In the world of aesthetic treatments, first impressions are everything. Long before a potential patient books a consultation, they are assessing your clinic based on what they see online. Whether they find you on Instagram, your website, or Google, the quality of your photos and videos can instantly shape their perception of your expertise, professionalism, […]

In today’s fast-paced digital world, the importance of visuals in social media is so high. With millions of posts competing for attention daily, strong visuals have become essential for capturing audiences and driving engagement. Social media is a primarily visual platform, not only do engaging visuals attract attention, but social media algorithms also prioritise content […]

In the world of aesthetics, your online presence is everything. First impressions aren’t made in person anymore—they’re made through your photos and videos. That’s why I was thrilled to be invited onto Emily’s latest episode of the Beyond the Needle Podcast. If you’ve been struggling to connect with your ideal clients or feel like your […]

As a brand photographer, one of the key aspects of planning a successful personal brand shoot is finding the ideal location. Sometimes this is easy, your workplace it may be where you want to show your clients. Choosing a shoot location that reflects your brand’s style and the shoot purpose is crucial for capturing authentic […]

Every photo shoot is entirely different and bespoke to you. Yet there are some key pictures that work in most shoots to adapt to be unique to your session. Here are my favourites: 1. It’s you! Plenty of headshots.A variety to give you options for using them in your marketing, some close up, some with plenty of […]

Would you like to compete on quality, or your price?If you choose quality, then it is essential you do so by showing the excellent calibre of your service or product in every way possible. A popular reason business owners come to me is to create a gallery of images that show their brand’s professionalism, which also connects […]

Do any of these make you nod your head? 1. You want to differentiate yourself and your business.Are you finding the content you are sharing feels too samey? That what you, and others in your industry, are posting is pretty similar? 2. You want your dream customer to notice you.Feel you need to shout a […]

Have you considered combining your personal brand photos with stock images?There are three reasons why this is an excellent idea for your marketing: 1. TimeThe one thing I’m pretty sure we all wish we had more of! Taking your own pictures, fitting in brand shoots and sifting through ad hoc pictures online all takes time. […]

Have you started to promote your digital offerings more, or pivoted launching fabulous new online services? If so, I understand how it can be challenging to have the polished, professional images you need. Having high quality photos sets expectations for the service or products you are suggesting for them. More so, having the images relevant […]