lifestyle brand photography

Authentic ways to show your brand values

March 22, 2018

the blog

lifestyle brand photography

Before we chat about how to show your brand values, let’s leap back a step- what ARE your brand values? To grow your business you need to make it simple for your dream client to be able to see what you stand for.

Have you defined how you want your business to be perceived?

If no, take yourself away from your computer, grab a mug of coffee and curl up on the sofa with a pen and notepad. Let your mind wander to answer what it is that is important to you. What has meaning that you want to reflect in your business?

Think deeply here, it is easy to choose wonderful, but vague words. For example, honest, friendly, reliable… they sound lovely. But are not going to get you noticed. Instead drill down further into what specifically makes those top line terms unique to you. For me, detail for the first one ‘honest’ would be saying a brand value to Visible is “Honesty is in each step of the journey. From initial contact with clear pricing, to being able to take photographs that are an authentic reflection of the subject.” Once you have a clear outline of your top brand values you need to be able to show them clearly.

Make it simple for your dream client to be able to see what you stand for.

Each message you send must clearly showcase these brand values and there are two main ways to do this:

  1. With Language
  2. Visually


Click here to download my free guide that explains how to do this! This guide explains how to start to build a relationship with the right clients for you, the steps to know your brand values and you’ll also receive regular advice and tips straight to your inbox.