As the name suggests styled product photography is so much clearer for a product based businesses. If you sell products then I can take photos to show them looking great in a studio or a lifestyle environment.

What is less obvious is how useful styled product photography is if you offer a service instead.

Whether you sell your service to consumers or businesses it is relevant to have great image content.

1. Who is it you want to notice your image?⁠

⁠Spend some time thinking about the type of consumer you would love to work with. Then consider what photo would stop that person scrolling. ⁠
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It is in that pause of scrolling that they will notice you. Stop. Then read your caption. ⁠
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That image will be the difference between if they learn more about your services or not.⁠
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Being able to visualise them clearly means you can talk directly to him/her in every single marketing acton, it is the most powerful tool you can have.⁠ Take some time to think of who that consumer is. Grab yourself a pen and sit down to truly think about them. Picture him or her in your head and write notes to understand exactly who it is you are trying to reach. ⁠
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By identifying your dream client you’ll be able to attract the bookings you want and equally importantly, turn off the ones you don’t.⁠