For Pam’s photo session we designed the shoot plan around telling the story of two key areas- her luxurious Harley Street clinic, and her focus on high end treatments. But also an approach at home showing how important a healthy lifestyle and exercise is to Pam. It gave the opportunity to show an informal side including the publications and coverage she features in.
“In the field of Aesthetic Medicine which has grown tremendously over the recent years and where social media has become such an influential tool, we need to understand how important photography is and how an aesthetic brand can ensure you spreading the message about not just your business – but who you are and what you do.
In my experience I have realised how important it is for my patients to see not just before and after pics but also photos of myself and my lifestyle which seems to have many more likes! Thanks to Hannah I have managed to reflect who I am through her beautiful photography.”
Dr Pamela Benito
As Pam mentions above, social media is a huge element for her to reach her audience. Moving away from stock images and simple before/after images, instead to photos that show who she is were really important.
Press play below to see how the last three images shared on Instagram (at the time of writing) show clearly how much her followers prefer image the far right photo with her in it.